As we step into the new year, it's clear that businesses' success in 2023 rests upon their ability to generate high-quality leads and nurture them effectively. However, tracking the success of lead management strategies can be a daunting task, especially when there are dozens of metrics to consider.

To help you adjust your lead management strategies and improve your business's bottom line, we've identified six essential lead management metrics that B2B marketers can't ignore in 2023. Optimizing these metrics can help you to generate more leads, improve conversion rates, and reduce the cost of customer acquisition.

1. Conversion rates: This metric measures the percentage of leads that turn into paying customers. High conversion rates imply effective lead generation and nurturing strategies.

2. Cost per acquisition (CPA): This metric represents the total cost involved in converting leads into paying customers. Knowing your CPA helps in budget allocation and optimizing campaigns.

3. Lead quality: This measures how qualified your leads are, and how likely they are to convert into paying customers. High-quality, qualified leads are a valuable asset for companies seeking to grow their businesses.

4. Lead velocity: This metric measures the speed at which leads move through the sales funnel, which is essential in boosting sales and revenue.

5. Sales cycle length: This metric measures the time it takes to turn a lead into a paying customer. Analyzing this metric can help you to optimize campaigns and boost conversions.

6. Customer lifetime value (CLV): This metric measures the total value a customer brings to the business over their lifetime. A higher CLV implies that the customer is worth more to the business and, as a result, is more valuable.

In conclusion, tracking the essential lead management metrics is critical for B2B marketers in 2023. By monitoring these metrics, you can optimize your lead management strategies and drive continued growth for your business. At Intentled, we're here to help B2B marketers improve their lead management strategies and drive better results. Want to learn more? Get in touch with us today!